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Insights · 7 min read

Marketing attribution CSVs: joining campaigns, spend, and conversions

Ad platform exports: aligning IDs across spend, clicks, and CRM outcomes before BI models consume them.

Published March 21, 2025 · Table

Attribution troubleshooting starts in flat files: Facebook, Google, LinkedIn, and programmatic DSPs each export different grain (campaign, ad set, creative). Analysts eyeball joins on UTM parameters or platform IDs before building blended views.

Checks

  • Spend and clicks share the same ID namespace for the join window.
  • Look for late-arriving conversions that shift last-touch reports.
  • Filter to a single country or brand when debugging mismatches.

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